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Both companies believe that Jordan, but it is a product spokesperson, no one thought he would become a market strategy and the entire athletic footwear, apparel core production lines. "Fortune" magazine has been published in an eye-catching reports that it was the financial situation of Nike, signed such a contract it is a big mistake. Results have proved that this contract is a "victory" of the transaction, which is largely thanks to Jordan, he exceeded many people's expectations. Influence Jordan Nike is enormous. Jordan, who embodies the energy, the prestige, the superb level of competition and exciting sports spirit, Nike running shoes to be taken of the circle, a big issue in the United States just became popular basketball. Almost overnight, if not from the sales point of view, high-end basketball shoes, Nike has become the dominant product. & nbsp; & nbsp; & nbsp; In addition, Nike's first "ambush marketing strategy." 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